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Enrollment Growth University: Higher Education

Dec 26, 2017

Amanda Costello, Editor and Content Strategist for the College of Education and Human Development at the University of Minnesota, talks about content strategy and how to work effectively with faculty and other SMEs to produce great content at your...


Dec 18, 2017

Jackie Vetrano, Social Media Coordinator at Skidmore College, explains the storytelling, content and brand benefits of launching a podcast, and why your college or university may want to launch your very own.


Dec 11, 2017

Ryan Bebej, Assistant Professor of Biology at Calvin College, discusses faculty’s role in the enrollment process – what it is, what it could be, and what it definitely shouldn’t be.


Dec 4, 2017

Tom Durso, AVP of Marketing and Communications at Delaware Valley University, discusses what a modern higher ed media relations strategy should look like, and whether or not the same media gatekeepers are even still relevant anymore.


Nov 27, 2017

Aaron Edgell, Head of Marketing Services at National University, discusses how when staffing your higher ed marketing department, you don’t want to hire generalists, or specialists, but both.